About Us

Welcome, our new, dearest Alchemist,

This is Leeor Alexandra here, and I would love to welcome you to the Alchemy family by introducing the concept behind the jewelry line that I began from the ground up.

In 2018, Spirit moved through me, guiding me as it often does (to all of us), and led me to the first Amulet.

At first, I didn’t quite understand the benevolent powers that the gold coin I wore around my neck bore.

But every day that I wore what is now called The Balancing Amulet, I felt a little more clarity in my thinking. My life began to experience momentum. I was starting new projects and finishing them - something I had never done before.

I was also getting off of antidepressants and anti-anxiety medications, a task which had petrified me for years. While before wearing the Amulet I felt fear and heightened, negative emotion, after a couple weeks of wearing it, balance was restored.

I wasn’t afraid. I wasn’t nervous, anxious, or depressed. I felt a strong sense of willpower, ease and clarity of mind, and equalness of emotion.

I felt so very much THERE.

Meanwhile, the necklace was garnering attention in my videos.

After enough people asked, I followed the sage advice: start a business ESPECIALLY if people are asking you to.

A few months later, Alchemy was a brand. From its conception, it was channeled.

I chose the name Alchemy to symbolize spiritual alchemy - alchemy of the inner world.

Spiritual alchemy is the science of illumination and inner liberation, and my desire is for that these pieces of art that thousands now wear on their body around the globe will assist in that process.

Alchemy is founded on Kabbalistic teachings that present the premise that the Hebrew alphabet is a mathematical, magical code.

Combined with cosmic energy, numerology, vibration, and intention, these Amulets hold sacred power...

And they are POTENT.

Each of the (currently 7, but ever-expanding) Amulets have 3 letters on the front, making up a code that manifests specific desires of the wearer.

On the back, a powerful, ancient intention is scripted in Hebrew, magnifying the intention of the owner.

Thank you so much for taking the time to get to know us, we appreciate and are increasingly grateful for your presence.

With so much love and warm light,

Leeor Alexandra